About Us
North East local SEO — built for tradespeople, not big agencies.
Who we are
Straight-talking local SEO for North East trade businesses
Look Local SEO was built for one reason — too many good small local businesses were invisible on Google while their competitors took the calls that should have been theirs.
We don’t do big agency jargon, long contracts or confusing reports. We do clear, honest work that gets your business found by the customers searching for you right now.
50+
Businesses helped
13
Years Experience
How we work
Our values and approach
Everything we do comes back to four things

Local First
We live and work in the North East. We know your area, your competition and your customers.

Plain English
No buzzwords, no confusion. We explain what we do and why it works — clearly, every time.

Results you can see
Every month you get a simple report showing exactly how many people found you on Google.

No Lock in
Monthly rolling, cancel any time. We earn your business every month — not just when you sign up.
Local SEO experience. No agency markup.
Dave started out washing cars to support his family while studying Computing. That work ethic hasn’t changed.
Since 2013 he’s been doing SEO for local businesses — including years delivering training across the country for Google’s Digital Garage programme, face to face with thousands of small business owners. He knows what works, and what agencies charge a fortune for that doesn’t.
LookLocal SEO exists because too many trade businesses were handing over thousands to agencies who didn’t know their industry or their area. Based in Durham, Dave works with businesses across the North East and beyond — straight-talking local SEO from someone who’s been doing this longer than most agencies have existed.
Doing it since 2013
Not an Agency
No bullsh*t language
No lock in
Experience
Look Local SEO Team
It’s a team of one – me. But that means you have my full attention. I build, I optimise, I drink decaf coffee.
Davey Ray
Grafter
